Tag Archive: Activewear

How Activewear Became Everyday Wear

Author: Dolce Lou November 4, 2020

Love it or hate it, activewear as everyday wear seems to be a trend that just isn’t going away. From sporty sneakers with your office attire to leggings and cute sports bras for lunch dates, everyone seems to be picking…
Read more

Sports Fashion

Activewear

The fitness and sports fashion industry first saw a major push into mainstream media in early 2014 when fashionistas and style blogs started to talk about how the athletic wear industry was seeing a moment in fashion. The most unique aspect of the sports outfit as fashion is that even if wearers don’t particularly enjoy doing exercise or visiting the gym, they are showing up dressed in the perfect gym attire.

Major sports clothing companies such as Puma, Nike, and Adidas which previously catered specifically to people who actually played sports, suddenly find themselves producing leisurewear en masse for those who simply wanted to look good while doing nothing. Allow DolceLou.com to help you navigate the world of sports clothing.