Business of Sports Fashion in the West

Sports FashionThe fitness and sports fashion industry first saw a major push into mainstream media in early 2014 when fashionistas and style blogs started to talk about how the athletic wear industry was seeing a moment in fashion. The most unique aspect of the sports outfit as fashion is that even if wearers don’t particularly enjoy doing exercise or visiting the gym, they are showing up dressed in the perfect gym attire.

Major sports clothing companies such as Puma, Nike, and Adidas which previously catered specifically to people who actually played sports, suddenly find themselves producing leisurewear en masse for those who simply wanted to look good while doing nothing. Allow DolceLou.com to help you navigate the world of sports clothing.

Trending: Rise of the Casual Sports Outfit

There are two possible arguments for why the sports fashion industry has grown exponentially in the past few years. Firstly, there has been a substantial increase in the rise of celebrity health gurus which have made being healthy and mindful fashionable, and every season seems to bring about a fad diet. Everyone from actresses, singers and entertainers suddenly released a cookbook or guide to healthy living, and what goes hand-in-hand with health? Exercise of course! If you’re going to follow a celebrity health-kick, you’re going to have to look good doing it, meaning you’ll need some fancy threads to match.

The second possibility for the need for a fashionable sports dress code is the number of celebrity designers who have released ready-to-wear sportswear and leisurewear lines in the past few years. The increased availability has driven demand and the active wear industry is currently the fastest growing fashion industry of all.

Sports Dress Code for Live Matches

More and more people are placing an increased importance on the idea of looking amazing while working out, and many gym junkies want to be able to comfortably go from yoga to the store to buy their organic quinoa. However, what do you wear when watching a live sporting event? Many people may not realise but sports dress code is a very important part to enjoying live sporting events as you want to be comfortable, but you also want to look great while doing so. Imagine pitching up to your rink side seats in Canada to watch a major ice hockey match while wearing a golf-shirt – this simply won’t do!

It’s for this reason that it’s important to treat every major live sporting event attended as an opportunity to be seen looking your best. Here are a few questions to ask yourself when deciding on the perfect sports dress code: What is the venue?  What sport is being played? Am I overdressed?

Finding the Perfect Sports Clothing

One of the greatest advantages to living in the age of online shopping is that you won’t even have to leave the house to find your perfect sports fashion! In fact, shopping online will actually save you time and money as you will be able to view a wide range of outlets and designers without having to go to many different stores. Most online retailers have free return policies in case you aren’t happy with your purchase, so you don’t have to worry about not trying it on first.

If you prefer to shop in person for your next sports outfit, there are plenty of outlet stores in Canada, New Zealand and Australia which will have everything you need and you’ll be making all of us at DolceLou.com proud in no time!